What It Measures
The Sales Knowledge Challenge measures an individual’s knowledge of the sales process across the seven stages that make up a complete sale. It is a training needs assessment — use it to identify exactly where your salespeople need development, rather than guessing.
Attitude — The sales personality and winning mindset
Time Management — Focusing on activities that drive revenue
Finding the Prospect — Prospecting, sourcing, and qualifying leads
Determining Needs & Building Rapport — Understanding the customer and earning trust
The Sales Presentation — Communicating value clearly and persuasively
Handling Objections — Addressing concerns without losing the sale
Closing the Sale — Asking for and securing the commitment
What the Report Includes
A section-by-section knowledge score for all seven stages of the sales process.
Positive feedback on areas of demonstrated strength.
Best Used For
Sales training needs analysis, pre-training benchmarking, post-training evaluation, and coaching existing salespeople. Important note: this assessment measures knowledge of the sales process — not innate sales ability. For identifying whether someone has the natural talent to sell, use the Sales Achiever instead.